trueBrowns: A journey of a woman falling in love – with herself, with you, with us

trueBrowns: A journey of a woman falling in love – with herself, with you, with us

09 February 2022, Mumbai:

From salwar suits and sarees being the norm until the 90s, Indian consumers have, over the years, adopted various styles including jeans, Indo-western, fusion wear, casual wear and more.

One of the categories garnering popularity is urban ethnic fashion, and trueBrowns Lifestyle is on a mission to ace this trend.

Udita Bansal from Ludhiana is disrupting the women's fashion industry by  including sizes from XS to 6XL in her clothing label trueBrowns! - Local  Samosa

The Gurugram-based company was founded in 2016 by the National Institute of Fashion Technology, Delhi alumni, Udita Bansal. 

trueBrowns’ USP lies in it being a size-inclusive brand - it offers a range of clothes including blouses, kurta sets, sarees, dresses, gowns, jacket sets and more.

trueBrowns, is a journey, from inward to outward. It’s a journey of exploring the deep-rooted traditions into the current modern way of living.

 

Philosophy of the company

Traditions Interpreted. Journeys Celebrated. Curiosities Discovered.

Inclusiveness, the only thing that truly matters is love.

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*Figures mentioned in the above article have been sourced from truebrowns.com article. 

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