31 October 2022, Mumbai:
Victoria’s Secret is all set to open a physical store in New Delhi. This will be the lingerie giant’s second such store in India. The first was in Mumbai.
The New Delhi store will offer products from Victoria’s Secret Beauty, Victoria’s Secret Lingerie, and Pink. The new store will be similar to the Mumbai store in terms of category representation but will be slightly bigger in size.
The brand has received phenomenal feedback from the Mumbai store, and customers are loving the products, and the store in total is doing great in all terms. The brand aims at being present in every major Indian city gradually and at giving the best experience to customers.
The lingerie and lifestyle brand launched in the Indian market with a dedicated e-commerce store and is now expanding in the country with an omni-channel strategy. The e-commerce launch featured the brand’s accessories and fragrances and the brick-and-mortar store was the first launch of its signature lingerie lines.
The Mumbai store was the fourth store internationally to open with this store concept. It’s a different look and feels for Victoria’s Secret. It’s bright, it’s light and it doesn’t have as much imagery as the earlier stores.
