CleverTap enhances EU compliance with AWS data centers
15 June 2023, Mumbai
CleverTap, the all-in-one engagement platform, has fortified its compliance in the EU region through the establishment of data centers hosted on Amazon Web Services (AWS), a subsidiary of Amazon.com, Inc.
This strategic move aims to enhance the safeguarding of personal data belonging to EU residents and citizens.
Pravin Laghaate, Vice President of Europe at CleverTap, emphasized the company's dedication to safety and customer satisfaction. The local deployment of their platform within the EU will not only improve the CleverTap experience for European clients but also ensure data safety and compliance.
CleverTap is a comprehensive customer engagement platform that empowers brands to personalize and optimize consumer touchpoints. The platform, powered by TesseractDB(TM), offers audience analytics, deep segmentation, multi-channel engagement, product recommendations, and automation.
With a trusted clientele including notable brands like Electronic Arts, TED, and Tesco, CleverTap is backed by prominent investors and headquartered in Mountain View, California.
