16 June 2023, Mumbai
ALDO, the premier global fashion brand of Apparel Group, has once again joined forces with Project Maji in their shared mission to provide sustainable access to clean drinking water for marginalized communities in Ghana.
Bring Clean Water and Empowerment
By adding a small contribution of AED 1 to customers' bills, ALDO encourages support for this transformative cause.
The funds directly contribute to the establishment of solar-powered water kiosks, which not only provide reliable access to clean water but also foster women's entrepreneurship by transforming these points into community hubs.
Commitment to corporate social responsibility
Since 2017, ALDO has funded three solar-powered water kiosks, benefitting over 4,900 people with 7 million liters of clean water daily. The selection process for a fourth kiosk is underway, demonstrating ALDO and Project Maji's unwavering commitment to improving living conditions. The initiative aims to provide clean drinking water to 1 million people by 2025.
Strengthens through collaboration
Apparel Group's CEO, Mr. Neeraj Teckchandani, highlights the significance of this sustainability initiative and its alignment with corporate values. Through events like in-store discussions, ALDO engages interested individuals, sharing insights about the project and Project Maji's proposed solution.
Create community hubs
This initiative not only ensures a clean water supply but also empowers women economically, as they no longer need to spend long hours collecting water. ALDO's dedication to corporate social responsibility has enhanced its reputation and garnered recognition, including the prestigious Images Retail Middle East Award in 2022 for "The Most Admired Brand Campaign of the Year."
Apparel Group, together with ALDO and partners like Project Maji, reaffirms its commitment to sustainable practices, aiming for a better and more inclusive future.
