05 July 2023, Mumbai
Apparel Group, a renowned global fashion and lifestyle retail conglomerate, is driving the rapid expansion of its acclaimed brand, Skechers, throughout the GCC region.
This strategic move exemplifies the strong growth prospects of the Middle East retail sector and underscores the Group's dedication to expanding its footprint in this dynamic market.
Skechers, a leading global brand in lifestyle and performance footwear, is poised to significantly strengthen its presence in the region. Through the introduction of multiple new stores, it aims to bring its stylish and versatile range of footwear and accessories to an even wider audience.
Mr. Neeraj Teckchandani, CEO of Apparel Group, emphasized the strategic vision behind the expansion, stating, "By strategically amplifying Skechers' presence in the GCC, we are committed to enhancing customer experiences. We are investing in key markets that offer robust growth opportunities.
This aggressive expansion reflects our confidence in the brand, our innovative product range, and the resilience of the GCC's retail sector."
The series of store launches began with the inauguration of a spacious concept store spanning 2588 sq. ft. at Al Khiran, Kuwait on May 30, 2023. This store offers a comprehensive range of Skechers' products, including footwear, apparel, and accessories.
Subsequently, Skechers unveiled its store at Najran Park Mall in Najran, Saudi Arabia on June 8, 2023, providing an exclusive selection of footwear and accessories.
The strategic expansion of Skechers extends to Bahrain and Oman as well. A new store is scheduled to open at Enma Mall, Bahrain in June 2023, offering an exclusive range of Skechers' highly sought-after footwear and accessories. Additionally, an opening is planned at Salalah Grand Mall, Oman in June 2023, where customers can anticipate a curated selection of Skechers footwear and accessories.
