PURE LONDON: Announces Extensive International Programme
08 April 2022, Mumbai:
Pure London, the UK’s leading and most unmissable trade fashion buying event which returns to Olympia London on the 17-19th July, has announced its investment in an extensive International programme incorporating a comprehensive Agent Network in over 30 countries created to make the show the UK’s most exciting international fashion event showcasing brands from as far afield as Peru and Australia.
ALSO READ Pure London 2022
With governments in many markets using events to drive exports post-pandemic, the new international team is also securing subsidies from key countries including France and Poland to bolster its international brand offering.
Robert Sapwell, European Development Director, UK Division, Hyve Group plc says “The international agent network is a huge investment which we have built up during the last 18 months enabling Pure London to be the most international market-leading event in the UK.
RELATED NEWS SCOOP x PURE CELEBRATE A HIGHLY SUCCESSFUL AW22 EDITION
Our trusted agents are experts in their markets, they have the knowledge and experience to understand the needs of the leading brands and designers in their countries, discover and seek out the latest up and coming brands, as well as secure subsidies for brands wishing to show in the UK.
This, alongside the invaluable government subsidies agreed so far with France and Poland, will make Pure London a truly international showcase unlike no other in the UK.”
Nihat Berktas, European Development Manager, Pure London, says; “We are very excited to be partnering with Business France to help enable French brands to enter the UK market and showcase their collections at Pure London.
Join our community on Linkedin
