02 April 2022, Mumbai:
Baggit has launched a digital campaign to promote its new re-positioning.
The repositioning exercise is driven by 0101 who will handle their communication and the digital performance and Martech operations.
This campaign challenges the fashion advertising norms.
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It plans to focus on real women – its customers - rather than selling its features and designs philosophy.
The brand said that it has witnessed over 3X growth in its online business over the last two years in addition to running a strong, growing, and profitable offline business.
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The new campaign celebrates the resilience of everyday women and inspires them to do more, says Nina Lekhi, Managing Director and Chief Design Curator, Baggit.
Nagarajan Subramaniam, Consultant, Brand and Business adds, that the new digital campaign is a celebration of the spirit of resilience of the brand and its millions of customers and is truly inspirational.
The campaign includes brand videos, social experiments, and other new content formats that are aimed to drive digital conversation.
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