Bata increases the all women-run stores count: International Women's Day
09 March 2022, Mumbai:
International Women's Day 2022: Celebrating the spirit of womanhood
International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women.
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Bata India with a history of over a century now has proudly unveiled the launch of over 25 all-women-run stores ahead of International Women’s Day.
A legendary organisation having always proven & championed the noble cause of women empowerment in perpetuity and as matter of fact has a core Brand DNA "Diversity & Inclusion (D&I) commitment to the society and its TG.
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*The launch of the all-women-run stores is yet another endeavour by the brand to empower and encourage women to fearlessly pursue their dreams and #BreakTheBias.
The women-run stores are operational in not only metros like New Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru & Chennai but also Tier 1-3 towns like Pune, Nagpur, Udupi, Jamshedpur and Vishakhapatnam. Gunjan Shah, MD & CEO-Bata India Limited said: “Diversity & inclusion and empowering women to pursue their dreams has been a key part of very ethos at Bata India.
Retail traditionally has been a male-dominated space.
By increasing the all-women-run stores from 10 to over 25 now, we wanted to shatter the glass ceiling and encourage more women to become a part of the fashion retail industry. We have now 25 women-run stores across metros and smaller towns.
I’m also heartened by the fact that we have now more women entrepreneurs who are coming up and partnering with us to open Bata franchise stores in smaller towns. At the grass-roots level, we continue to support girls’ school education under the Bata Children Program (BCP) initiative.”
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