Actress Rashmika Mandanna to endorse new category of brand Boat
08 March 2022, Mumbai:
Actress Rashmika Mandanna has been roped in as the new brand ambassador to endorse the wearables category of lifestyle brand Boat.
Mandanna also features in the brand’s women’s day campaign ‘#DanceThroughLife’.
She will promote the brand’s newly launched ‘Trebel’ collection.
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Her popularity will help the brand strengthen its presence in South India and boost sales of its wearables category.
Aman Gupta, Co-founder, Imagine Marketing, Owner, Boat, says, this partnership will help the company establish its presence in the southern market besides strengthening its position in the smartwatches category.”
Rashmika Mandanna adds, for young India today, Boat represents an audience of choice who are looking to make a statement with their choice of accessories.
It’s a brand whose values are admirable.
The brand’s new wearables range is quirky and can be paired with any outfit. Launched in 2016 by Aman Gupta and Sameer Mehta, Boat is one of the largest players in the lifestyle market in India.
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