Birla Century Home to launch new home bedding brand

08 March 2022, Mumbai:

The home division of Birla Century is set to launch its flagship brand Hill & Glade catering to the home bedding segment.

The brand will provide a plethora of choices in both color and quality on the basis of the preferences of the customers.

Hill & Glade will launch over 250 eye-catching designs in a range of colors encompassing solids as well as prints for the discerning consumer.

The brand will offer choices in four different qualities.

It will provide Basic, Essential, Premium, and Grandeur, in thread counts of 160, 210, 300, and 400 respectively.

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The entire range of cotton bed sheets promises a never before seen level of uniqueness with unmatchable standards of quality. Hill & Glade will also offer consumers choices in bath towels with options for Hand towels, Face towels and Bath towels.

This will complement the offerings in the home bedding segment perfectly and provide consumers with high quality choices in towels.

Later this year Hill & Glade plans to launch a range of Ethnic Bedsheets to showcase rural beauties of India.

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