08 March 2022, Mumbai:
ROICA™ welcomes 2022 with a brand new wardrobe where performance and responsibility all together become the new norm.
Discover ROICA™ groundbreaking innovations in the sports field, and the bold partnerships that made them possible.
Today ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout the supply value chain, and have received even more attention since the beginning of the pandemic.
ALSO READ: Iluna Group attends Première Vision with its "Smart Lace System" based on high-tech finishing, responsible materials and certified partnerships
ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for top-notch innovation while sharing its responsibility efforts towards the new generation of consumers.
For this reason, the ROICA™ strategy is based on two key elements. On the one side, a strong focus on responsible innovation, able to respond to new fashion needs and desires while not harming the environment nor the society at large.
On the other hand, consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing the ROICA™ values, in order to deliver creativity, solutions, and design to all contemporary consumers.
For example, in terms of fabric producers, ROICA™ has been working alongside industry leaders such as Brugnoli.
RELATED ARTICLE Iluna Group and Maglificio Ripa announce a strategic partnership in the name of sustainable fashion
Join our community on Linkedin
