Birkenstock expands retail presence in South India

04 July 2022, Mumbai:

Footwear brand Birkenstock has strengthened its retail presence in South India by opening its second brick-and-mortar store in Bengaluru’s Orion Mall. The store houses Birkenstock’s classic season-less footwear collection and its seasonal lines for men, women, and children.

Birkenstock recently opened stores in Jubilee Hills, Hyderabad; Lulu Mall, Kochi, and Express Avenue Mall, Chennai. The brand is known for its classic slip-on sandals designed to optimize comfort.

Vinay Bansal, Managing Director, Birkenstock India says, having expanded presence across various states, Birkenstock India is exploring the Indian market. The great response received for its recent store openings encourages the brand to enhance and curate an experience to hence its popularity across India, he adds.