Cult Gaia launches multi-brand store on 'Ajio Luxe platform'

26th August 2021, Mumbai:

US brand Cult Gaia has launched its maiden multi-brand luxury e-commerce store on the Ajio Luxe platform in India with a new range of clothing, accessories, and jewelry.

Cult Gaia launched on Ajio Luxe with a wide selection of statement earrings and necklaces, shoes, handbags, accessories, and clothing. The brand’s product selection begins at Rs 4,999 ($67.34) for a knotted hair scarf up to Rs 48,999 for a gown. Standout items include shoes with spherical heels or no heel at all, matching pleated sets, and box bags with chunky gold chains.

Launched in 2011, Cult Gaia is known for its sculptural handbags, especially its ‘Ark Bag’ made from fine slats of bamboo. It currently retails a wide range of footwear, swimwear, and casual clothing, the brand made its latest product addition with a new sunglasses line this year.

Ajio Luxe is multi-brand e-commerce platform for luxury fashion from Indian and international brands. Cult Gaia joins international brands including Kate Spade, Jimmy Choo, Coach, Salvatore Ferragamo, and Huge Boss, etc on the site.

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA

TOP 5:

• Afghanistan's unrest has impacted the textile business in Surat, India.
• 'More Group' with an initial investment of Rs. 150 crores, enters the clothing retail market
• GOTS certification has been accepted by Intertek
• Export demand is causing a denim downturn in the United States
• Ikea plans to establish its first "city store" in India in Mumbai