26 March 2022, Mumbai:
The brand plans to open more such stores in leading metros across India this year. Manoj Nair, CEO, of Gaurik Lifestyle, the licensee for Guess International in India, says the store’s booming sales reinforce that customers always appreciate quality and on-trend styles.
Guess plans to add 50 new stores across India and add Rs 300 crore in revenues by 2026.
The American clothing brand and retailer produces clothing for men and women. It also markets other fashion accessories such as watches, jewelry, perfumes, bags, and shoes.
The brand was incepted in 1981 as a book of styles started by Georges, Maurice, Armand, and Paul Marciano. The brothers switched to selling jeans, with a light, form-fitting denim. Guess’s denim jeans products were officially launched in late 1981.
The company was one of the first companies to create designer jeans. In 1984, Guess introduced its new range of watches known as ‘Guess’, ‘Guess Steel’, and the ‘Guess Collection.’ In 1984, it also introduced a line of baby's clothes, called ‘Baby Guess.’
*U.S. fashion brand Guess has strengthened its retail presence in the Indian market with the opening of its fifth store in the city of Mumbai.
RELATED NEWS Guess plans to open 50 new stores in India
The store is located at the Kurla Phoenix Mall and houses a range of apparel, handbags, accessories and more.
The brand is targeting metros to fuel its growth in India and plans to open stores in metros this year.
Commenting on the expansion, Manoj Nair of Gaurik Group which owns the rights for the Guess brand in India in a statement said, “We are thrilled to welcome shoppers to our fifth store in the country at the Kurla Phoenix Mall, Mumbai.
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CREDITS: Fashion Network.
