25 March 2022, Mumbai:
One of India’s most popular premium denim and lifestyle brands, Pepe Jeans has adopted the Salesforce Commerce Cloud to deliver seamless eCommerce experiences.
Salesforce enables the brand’s customers to easily filter products, find what they need, fill their carts, and enjoy a quick checkout process.
They’re also shown useful outfit recommendations based on about 30 pre-defined styles curated on Salesforce.
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Salesforce also accelerates website changes and enables the brand to roll out new creatives and pages every week.
It enables Pepe Jeans to integrate the website with social channels to amplify the reach and engagement of its ongoing campaigns.
The brand is also able to track consumer behavior on the website and gauge responses to products faster.
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These insights are then incorporated into product design.
The rich reports and dashboards on Salesforce also help Pepe Jeans’ leadership teams take informed action to improve the customer journey.
The brand can view website traffic, bounce rates, conversions, and other key insights easily and make quick and better decisions.
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CREDITS: Sales Force.
