16 March 2022, Mumbai:
Jaypore opens second store in Mumbai Ethnic wear and lifestyle retailer Jaypore’s second store in Mumbai has been opened at Phoenix Palladium in Mumbai’s Lower Parel district.
The store offers a wide selection of products retailed on the brand’s online platform.
The retail space has dedicated sections for womenswear, menswear, jewellery, and home, the brand announced on Facebook.
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The new store reveals Jaypore’s “new retail identity. Its interiors are inspired by temple bells and traditional crafts and clothing are showcased on gold racks while central islands in the store display accessories including handbags and shawls.
One segment of the store is dedicated to sarees and features a rainbow selection of traditional weaves.
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Another segment is dedicated to men’s “classic kurtas” while an enclave showcases the brand’s homeware line complete with statues, tableware, and other decorative items. The store features a wide selection of silver jewellery which is displayed in glass cabinets in its own section.
The store has an open, transparent storefront and the spacious retail outlets also feature large TV screens which exemplify the brand’s ‘modern take on tradition’ aesthetic.
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CREDITS: Fashion Network.
