The Body Shop: Transform on its way to be more sustainable
16 March 2022, Mumbai:
The Body Shop to launch 20 sustainability-focused workshop stores this year.
The Body Shop, a premium beauty brand, has transformed its top store in Mumbai’s Palladium Mall to a unique sustainability-focussed activist workshop, where not only products but even store fixtures are outfitted with recycled and sustainable materials.
Going ahead, the company plans to launch 20 more such stores in the country this year and eventually transform all its outlets to activist workshops.
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“It is the new global identity of the brand where we are bringing purpose-led ideology to life and hence we have launched a store which speaks sustainability at every level,” said Vishal Chaturvedi, Vice President, The Body Shop India.
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