Joshna Chinappa, a squash player, has been named as Asics' latest brand athlete
16th September 2021, Mumbai:
Asics has announced Joshna Chinappa, an Indian squash player, as its new brand athlete. Asics thinks that by partnering with this organization, it will be able to inspire the next generation of Indian athletes while also strengthening its consumer base in the nation.
“We at Asics India are immensely pleased with this fantastic collaboration with one of India's top squash players Joshna Chinappa,” said Rajat Khurana, managing director of Asics India, in a statement. Joshna and many more Indian women have become torchbearers in recent years due to their remarkable performances.
Asics is committed to assisting India's youngsters in developing a greater athletic spirit and desire. “I am incredibly delighted to join the Asics family and be a part of such a wonderful group of global athletes,” Joshna Chinappa remarked. Our shared goal is to increase Indian youth engagement in sports and empower women, and I am certain that Asics will help us achieve this.”
Asics first entered the Indian market in 2015, and the company now has over 55 locations and sells on major e-commerce platforms. Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, and T.Gopi are among the Indian athletes with whom the brand has partnered.
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