02 June 2022, Mumbai:
India’s much-loved eyewear brand, Lenskart has collaborated with JJ Valaya for the campaign of his all-new bridge-to-luxury brand, JJV.
With this, the brand aims to lead and cement its place in the space of fashion and bring forward its trend-specific product offerings.
Over the course of its 10-year journey, Lenskart has received much appreciation for being one of India’s fastest-growing eyewear omnichannel brands. In keeping with its purpose to transform the way eyewear helps people see and experience the world, Lenskart aims to tap into an in-vogue audience to reframe eyewear from a functional product to one that is a form of personal expression.
The collaboration was incubated owing to the shared vision between Lenskart and JJ Valaya and their comprehension of the fashion space. With this, they have successfully created a campaign with the aim to encourage the audience to bring out their own personal style. It is when a lifestyle brand like Lenskart joins hands with a luxury designer like JJ Valaya, that collaboration becomes democratized.
