24 February 2022, Mumbai:
Myntra is clearly focused presently on Personalisation, influencer-led live commerce, beauty, and personal care, and the same is been emphasized and its newly appointed chief executive Nandita Sinha is also in full concurrence with the same theme, at a time when more there is also a catch-up play by competitors have emerged in the category.
*Myntra will rely on these creators to promote and launch new brands in India. The fashion portal has handpicked these from the top 10% of high-performing creators it has worked with through its social commerce platforms, Myntra Studio and M Live, Sinha added.
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“We will scale social commerce... since August we have seen great traction amongst consumers, amongst the creator ecosystem and amongst the brands that have partnered with us,” Sinha said.
She did not disclose whether the company would acquire any businesses to scale up its live commerce business but said partnerships would be key to its development.
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*Figures mentioned in the above article have been sourced from ET article.
