16 November 2021, Mumbai:
Nykaa’s revenue grew 47 per cent in the second quarter.The e-com beauty company has maintained its growth momentum. Increased marketing spends have led to an acceleration of customer acquisition, which is also evident in the unique visitor and transacting customer metrics.
Nykaa's beauty and personal care GMV (gross merchandise value) grew 38 per cent year on year while fashion GMV grew by 215 per cent.
Fashion GMV’s contribution to consolidated GMV increased to 27 per cent compared to 14 per cent in the second quarter of last year.
Monthly average unique visitors increased to 21 million with year-on-year growth of 62 per cent in the beauty and personal care vertical and 16 million with year-on-year growth of 328 per cent in the fashion vertical.
The company accelerated store expansion this quarter, with eight new retail stores across the country, including Gwalior, Kochi, Mysore, and Ranchi. Its total operational physical stores are 84 as of now.
The acquisition of the skincare brand Dot & Key marks a significant step towards Nykaa's owned brands strategy.
The company has launched the Nykaa eB2B app - Nykaa Superstore. The business will be an area of focus for the quarters to come. On the fashion side, Nykaa has launched the brand Gajra Gang in the Indian wear space.
