12 December 2023, Mumbai
Italian luxury watch brand Panerai unveils its avant-garde boutique at Mumbai's Jio World Plaza, marking a pioneering foray into India with its latest signature design. Spanning 60 sqm, the boutique harmoniously integrates Panerai's pillars—Italianity, the sea, and technicity—providing a sensory voyage that intertwines luxury, heritage, innovation, and discovery.
The exterior flaunts Panerai's bold logo, enticing passersby into a luminescent world through expansive windows. Inside, a luminescent clock recalls the Super-Luminova fluorescence, encapsulating Panerai's DNA.
Nuances
Materials like concrete, marble-effect flooring, wood, and metal grids represent the brand's values. The layout artfully narrates Panerai's story, showcasing collections like Luminor, Luminor Due, Radiomir, and Submersible.
Notably, the boutique introduces Bar Italiano, an exclusive café experience, elevating the visitor's journey into a multi-sensory shopping escapade. More than a retail space, Panerai's boutique at Jio World Plaza embodies a commitment to excellence, heritage, and an inclusive guest experience.
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