American denim and casual apparel brand Lee has onboarded Bollywood actor Sara Ali Khan as its new brand ambassador in India.
The brand has launched a new campaign with the actress titled, ‘Lee: Home of the Real Denim.’
Focusing on holistic and self-deprecating humor with stylish, fun and modern women, the campaign features Khan making an entrance in comfortable denims from Lee, makes the audience question their fashion choices and shift their preferences to Lee.
The first digital film of the campaign has been launched on Facebook, Instagram, YouTube and Google apart from OTT platform. The second digital film will be launched in January 2024.
The brand is licensed exclusively by ace turtle in India and other South Asian markets.
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