Shoppers Stop's Intune expands with seventh store, eyes growth in value fashion

In June of this year, Shoppers Stop's value fashion format, Intune, inaugurated its seventh store in Vijayawada, Andhra Pradesh, situated within the Trendset Mall. The retail chain is set to expand further by opening approximately two dozen additional outlets by the end of the fiscal year in March 2024.

Currently, Intune has stores in Hyderabad and Mumbai, and it joins the competitive landscape where major players like Reliance Retail are venturing into the value fashion segment in India. Notable players in this sector include Tata-owned Zudio and Landmark-owned Max. Shoppers Stop, established in 1991, operates over 102 department stores across 52 cities, seven premium home concept stores known as Home Stop, and 89 specialty beauty stores featuring renowned brands. Additionally, the brand is present in 22 airports and has seven Intune stores.