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13 September 2022, Mumbai:
Puma’s campaign features actor Kareena Kapoor Khan along with other women from all walks of life promoting the brand’s new autumn/winter 2022 collection.
It has always been Puma’s endeavor to not only create amazing athleisure, footwear, and accessories for women consumers but also constantly and deeply engage with them.
Puma has witnessed strong growth in India and has gone on to become the number one sports brand in terms of sales over the last few years through its association with actors, singers, and sportspersons.
India is a strategic market for Puma. A combination of global strength and local execution has accelerated the brand’s momentum in the country. Like-to-like store sales grew 17 percent in 2019. The fastest growing segments were Tier II and III markets and women’s wear. Online and offline channels grew equally. The brand has localized the product portfolio and does channel-specific pricing.
Puma operates 365 owned stores in India, and over the past three years, has signed up cricketer Virat Kohli, boxer Mary Kom, footballer Sunil Chhetri and actress Sarah Ali Khan to endorse its products. Puma expects India’s growing young population and increasing interest in fitness and sports to set it up for success in the future.
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