Roperro launched as a multi-brand e-commerce platform

08 July 2022, Mumbai:

Roperro has been launched as a multi-brand e-commerce platform, with ‘Lerida’ as its flagship label targeting those who like to stay ahead on the fashion curve.

In line with the Indian government’s ‘Make in India’ vision, Roperro is fully conceptualized and manufactured in India. Roperro’s parent company is Malik Tanning Industries which has been the OEM for several large international brands over the last three decades.

Roperro is a versatile and trendy brand embodying an international appeal while it is ‘Indian’ at heart. It seeks to engage India’s young demographic that is making smart choices for itself and follows global fashion trends.

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ArpitaKatyal, CEO, Roperrosays, the brand aims to become a global leader in the luxury apparels and accessories market by catering to the fashion and styling needs of young adults across the country.

The ‘Roperro’ platform will offer 5 sub-brands priced at different ranges to cover a wider consumer base. The brands include Lerida, Monadaa, Zimba, Arkar and MiGearRoperro also promises to be a brand with purpose. A fixed percentage of surplus generated from sales will be used to skill women and educate children at the Vidya Devi Charitable Trust.

Roperro parent company Malik Tanning Industries is a member of the Council of Leather Exporters and the Apparel Export Promotion Council and is compliant with all international compliances.

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