Putting AI to use to cut wastage in Fashion Industry, touted to be one of the most polluting industries

16 November 2021, Mumbai: 

*Stylumia, part of the Nasscom DeepTech Club, was founded by former Myntra COD Canesh Subramanian in 2015 with the idea of predicting future trends and demand for fashion products Fashion specialist Hemamalin Padmanabhan and Al specialist Sharath Puranik joined the team later.

*Subramanian said they saw fashion forecasting and demand planning were done subjectively, or were based on traditional consumer research, or on data platforms that throw supply-driven signals "We realised these methods do not solve the fundamental challenge in fashion of trend spotting and prediction. The full prices through continues to remain around SC The biggest wastage in the fashion industry is the one caused by ill-informed decision-makin," he said.

Styluria uses computer vision and a proprietary Al-powered demand sensing algorithm to analyse consumer demand data. It analyses millions of consumers' voices to define consumer likes and dislikes for the present and the future. It analyses what's available for consumers, it looks at fast-moving products, and, more importantly, what is not selling at colour size level for assortment planning.

It also processes and analyses millions of images and textual attributes of fashion styles across runways fashion websites, and e-commerce to generate winning design ideas for designers and brands.

*Stylumia, which has 30 employees, works with brands and retailers across 22 countries Customers include Vira Moda, Fossil, Ray-Ban, Amazon, AJIO, Myntra, Flipkart Aditya Birla. Group Arvind, LVMH, and Jack & Jones. TOI

(The news article has not been edited by DFU Publications staff)

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage