Amazon,new storefront for women entrepreneurs: International Women's Day

09 March 2022, Mumbai:

Ahead of International Women's Day as a mark of tribute to women's power and e-tailer's conscious & consistent commitment around the theme of women empowerment in India.

*Amazon India on Friday said it is launching a special storefront highlighting products made available by more than 450 women-led small businesses on its online marketplace.

The e-commerce major - which has partnered with UN Women to support women-led businesses - will also make a contribution basis every transaction on the storefront to NGO partner 'Nanhi Kali' for sponsoring the education of underprivileged girls.

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"It is no secret that the economic disruption caused by the pandemic has hit women-dominated sectors and small businesses the hardest, leaving women vulnerable to the loss of livelihoods...entrepreneurship amongst women can play a pivotal role in creating stronger economic outcomes for society," Amazon India Senior VP and Country Head Amit Agarwal said during a virtual event.

He added that over the last decade, women-owned businesses have increased penetration amongst enterprises in India, and this has been made possible by consistent investments from national and state governments, the private sector, financial organisations, and educational institutions.

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CREDITS:retail.economictimes.