Zivame launches online sale event in partnership with Ananya Pandey

09 March 2022, Mumbai:

Multi-brand intimate wear brand Zivame has launched online sale event ‘Grand Lingerie Festival’ in partnership with Bollywood celebrity Ananya Pandey.

Being held from March 9-13, the Grand Lingerie Festival sale promotes the brand’s sales through a widely distributed TV media campaign for which the brand has made investments across all digital channels.

The Grand Lingerie Festival celebrates intimate wear and gives consumers an opportunity to indulge in all that their heart desires, says Khatija Lokhandwala, Head-Brand Marketing, Zivame.

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It offers inclusive sizes, latest styles, prints and colors from over 50 brands.The online event will feature over 15,000 styles of intimate wear, sleep wear, active wear, lounge wear, and beauty products among other goods.

Zivame has also partnered a group of influencers to promote the event on social media.

A leading business-to-customer intimate wear brand in India, Zivame has over 100 stores across the country as well as a presence in over 2,500 partner stores.

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