22 March 2022, Mumbai:
The online fast-fashion retailer Boohoo Group's commitment to sustainability continues with the announcement of its latest project.
The firm has made a commitment to REEL (responsible environment enhanced livelihoods), which focuses on cotton cultivated responsibly.
It was created in collaboration with CottonConnect, a non-profit organization that has educated 2,500 farmers in Pakistan on the advantages of more sustainable cotton farming and sound business practices.
ALSO READ World Cotton Day is observed by the Indian textile sector
The programme, according to Boohoo, "creates a more transparent supply chain, allowing the company to trace the cotton used in its customers' favorite items down to the village where it was grown."
The REEL programme entails in-depth training on specially constructed demonstration plots, as well as supporting the commitment to consumers to provide more sustainable alternatives and assisting with product signposting with the 'Ready For the Future' logo.
"The company is committed to training and developing people both internally and throughout their supply chain," it stated.
RELATED ARTICLE H&M Foundation and Fotografiska Stockholm join forces to showcase planet positive solutions
"The CottonConnect cooperation educates farmers about the advantages of more sustainable production practices, which, according to the farmers, result in a greater yield and net income, allowing them to provide better education and health care to their children."
"Nothing goes to waste since the seeds are caught during the cleaning process and either replanted or utilized as a by-product to make cooking oil or fuel at a nearby facility.
RELATED ARTICLE Boohoo, an online retailer opens, clothing testing facility
It equips farmers with information about the advantages of lowering pesticide usage, a move that has resulted in honeybees returning to cotton fields, allowing farmers to make their own honey and generate more cash."
"This is just the beginning of our REEL cotton journey," Boohoo continued, "but we committed to the farmers and the programme as we work toward our long-term objective of ensuring all of our cotton is sourced more sustainably."
Join our community on Linkedin
CREDITS: Eco Textile & Fashion Netwrk.
