22nd October 2021, Mumbai:
This festive season, international fashion retailer H&Mhas unveiled an India exclusive collection for the festive season.
The 2021 festive collection has been launched with H&M’s second iteration of its campaign, Brighter Than Ever.’Embodying a message of hope for everyone looking forward to celebrating again this year, the campaign captures the essence of the feeling of hope that seemed so distant after the tumultuous year that when we come together in unique ways to make the most of festivities, now lies within us, and shines Brighter than Ever.
The film brings together a diverse and inclusive cast of personalities who represent the ethos of the brand. Leading the same we have national award-winning actor Rajkumar Rao along with SanjanaSanghi, AdarshGorav, and Ishwar Singh. In addition to them, the film features a host of interesting people from different walks of life.
Notably, the cast featured pieces from the conscious range, garments made from more sustainable materials - a move towards the brands' continuous efforts towards circular fashion with a broader vision for a brighter future ahead.
H&M continues to consistently increase the use of more sustainable materials in their product range with the festive collection featuring more sustainable materials such as Recycled Polyester, Tencel, Organic Cotton, Recycled Silk, etc.