16 March 2022, Mumbai:
Walmart-owned online fashion retailer Myntra has launched a dedicated shopping store for teenagers on its platform called ‘Teens Store’.
The store aims to address the specific needs of teens in the market who seek to experiment with trendy fashion more often and have varied requirements in styles, size, brands, and fitting.
The ‘Teens Store’ will house a curated range of styles, from a host of international brands and domestic brands like Justice, CK, Tommy Hilfiger, H&M, Nike, Puma, Adidas, and Mango Teens.
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This will be complemented by the latest fashion trends, styling tips, and ensembled looks.
It will address sizing issues by curating styles and trendy product lines at affordable price points.
The store currently houses over 20,000 styles from over 100 domestic and international brands and aims to increase the selection to over 30,000 styles over the next 6 months.
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Some of the unique products on the Teens Store include Jeans-anti fit, distressed and wide-legged denim, T-shirt dresses, fit and flare dresses.
It will also host a collection of stylish jumpsuits and dungarees.
Myntra is working closely with brands to create special theme-based collections, enabling the store to provide unique offerings.
The starting price of styles in the store is Rs 299.
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