Rockport debuts into the Indian market in partnership with Brandman Retail

Classic American shoe brand, Rockport is debuting into the Indian market in partnership with Brandman Retail. The brand aims to reach 19,000 pin codes in the country through major online retailers including Flipkart, Tata CLiQ Fashion and Luxury, Nykaa Fashion and Men, Myntra, and Brandman's own website.

Kashika Malhotra, Head -Business Development, emphasizes, Rockport’s quality and innovative designs,these prove as a perfect fit for the growing demand for high-quality footwear in the region. They plan to launch this iconic brand in South Asia to emphasize on its blend of performance, comfort, and style.

The brand’s debut collection targets the modern consumer who needs shoes that can handle the demands of work, casual outings, and travel. Besides India; Rockport's also expanding into Sri Lanka, Nepal, and the Maldives, making it a regional play.

With a history dating back to 1971 in Massachusett, Rockport offers a wide range of footwear, from boots and flats to heels and sneakers. In 2023, Authentic Brands Group (Authentic) acquired Rockport, paving the way for this international expansion.

Established in 2021, Brandman Retail specializes in introducing global footwear, apparel, and accessory brands in India. They handle everything from retail management to licensing and e-commerce, representing brands like New Balance, Saucony, G/FORE, and On. They've got a mix of online and brick-and-mortar presence, with 12 exclusive stores, 11 New Balance stores, 2 Sneakrz outlets, and their own direct-to-consumer platform. This venture will help Brandman Retail capture 5 per cent share in the Indian footwear market.