27th October 2021, Mumbai:
Snapdeal is likely to file its draft red herring proposal in the next few months. Over the last three-four years, Snapdeal has worked on becoming India's leading value e-commerce platform, helping Indian e-commerce grow beyond just brands and urban users.
Nearly 80 percent of Snapdeal’s users come from non-metro locations highlighting its deep reach across the length and breadth of the country.
Snapdeal hosts a wide selection of good quality, value-priced merchandise across fashion, home, beauty and personal care, general merchandise, and other categories. As a part of its efforts to deepen the availability of value merchandise online, Snapdeal has in the last year added more than 5,000 manufacturer-sellers on its platform.
The growing number of value-conscious online shoppers is reshaping India’s e-commerce landscape. Value-conscious online buyers focus on finding affordable products that meet their needs for desirable quality, durability, and trendiness.
Most manufacturer-sellers are from hubs like Meerut, Ludhiana, Tirupur, Jaipur, Panipat, Surat, and Rajkot covering popular products like juicers, food processors, steel and copper utensils, crockery, bed linen, fashion accessories, kids’ wear, sari and suits, casual apparel, and fitness equipment.
The amount raised through IPOs in India so far in 2021 has already surpassed the total gathered in the last three years.
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