Uniqlo has launched a new campaign titled, ‘Life in Linen’ for its Spring/Summer collection.
Starring Bollywood actors Kareena Kapoor Khan and Sidharth Malhotra, the campaign features the brand's new premium linen collection for both men and women. It includes two 30-second films showcasing the versatility of Uniqlo's linen apparel, which includes shirts, tapered pants, shorts, and other pieces.
Emphasizing on the importance of linen in her wardrobe, especially during the Indian summer, Kapoor-Khan says, linen is a staple in her wardrobe, especially during the hot, Indian summer. It is not only cool and comfortable but also perfect for Mumbai’s weather. Uniqlo’s premium linen shirts are versatile and perfect for everyday routine, she adds.
Nidhi Rastogi, Marketing Director, Uniqlo India, explains, the ‘Life in Linen’ campaign, highlights the quality and breathability of the brand’s linen collection, The campaign beautifully captures the brand’s Lifewear philosophy with timeless, quality apparel for every moment.
The campaign is being promoted across various platforms, including digital media, print, outdoor advertising, and in-store displays.
