US Polo Assn revolutionises retail experience with a new store in Bengaluru
India's leading casualwear brand from the globally renowned United States Polo Association (USPA), US Polo Assn revolutionises retail experience by opening a new store in Indiranagar, Bengaluru. Spanning 4,168 sq. ft. across two floors, this new store engages customers with the brand's iconic story.
Emphasising its authentic connection to polo, the new retail space features modern décor and sport-inspired fashion and accessories, creating an immersive shopping experience. The store showcases the brand's authentic, modern, and sporty elements, with a special focus on fashion and style. A distinctive wall within the store captures the classic and cool spirit of polo. This new store is part of the brand's broader growth strategy, which includes brick-and-mortar expansion, omni-channel presence, e-commerce, and brand marketing through storytelling.
The store offers the complete range of US Polo Assn. products, including USPA Mainline, USPA Sport, Denim & Co, Womenswear, Footwear, Kidswear, Accessories, and Innerwear. Customers can find timeless favorites such as polo shirts, denims, shirts, chinos, and t-shirts. Notably, this store is the second in India to showcase the new SS’24 womenswear collection, previously available only online.
Amitabh Suri, CEO, US Polo Assn India, says, “more than just an expansion, the new store at Indiranagar is a unique experience for Bengaluru customers. It underscores the strength of US Polo Assn, a brand as legendary as the sport itself, and its commitment to Indian consumers.
Bengaluru's rapid growth as a market for USPA makes it an ideal location for more stores. One of the city's busiest neighborhoods, Indiranagar is perfect for catering to the evolving fashion preferences of Indian consumers, aligning with global trends.
Currently, US Polo Assn's retail footprint in India includes over 400 brand stores and more than 2000 shop-in-shops across 200 cities.
