01 June 2022, Mumbai:

IKEA India will expand its retail footprint by opening a new store in Bengaluru. To be connected to the Nagasandra metro station, the store will be accessible to many people in Bengaluru.

RELEVANT NEWS  Ikea India to make products more affordable through increased local sourcing

Jesper Brodin, CEO, Ingka Group, the parent company of IKEA met Basavaraj Bommai,Chief Minister, Karnataka at the World Economic Forum Meet in Davos, Switzerland and held discussions in the backdrop of the store-opening.

ALSO READ Ikea India appoints Adosh Sharma as Country Expansion Manager

They discussed issues related to the extensive use of bamboo and other locally available raw materials to make furniture for the store. The store would IKEA's third in the country after Mumbai and Hyderabad.

Spread across 5 lakh sq. ft. the Bengaluru store would employ 800-1000 direct workers and another 1,500 indirectly providing services such as assembly and delivery. The store is expected to attract more than 70 lakh visitors a year.

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27 May 2022, Mumbai:

Reliance Industries has collaborated with footwear brand Clarks to expand its footprint in India. The joint venture company Clarks Reliance Footwear will increase its distribution network by partnering with key retailers in Tier II and III cities.

The company also plans to increase its online as it facilitates the services of customers using online touchpoints as well as online partners, says, Dr N Mohan, CEO.

Another of its strategy includes increasing its online focus which enables it to service customers using online touchpoints as well as with partners.

ALSO READ  Reliance Industries develops new mall to attract India’s wealthy customers .

The Joint Venture Company currently has 34 EBOs and plans to add another 10 EBOs by the end of this year. It also has a well-established distribution network across the country with a presence in over 700 MBOs. In the MBO format, it retails through both leading shoe chains as well as clothing retailers as partners plus regional chains.

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25 May 2022, Mumbai:

Lulu Group plans to set up malls in Karnataka and has signed a Memorandum of Understanding with the government for the same.

Lulu Group will set up four shopping malls, hypermarkets, and food processing units for agricultural exports.

ALSO READ Lulu Group to invest to set up food park in Kerala

To begin from FY2023, the investment will add 10,000 jobs to the state.

The MoU was signed during the World Economic Forum in Davos in Switzerland which runs until May 26. EV Ramana Reddy, Additional Chief Secretary - Industries, Karnataka signed the MoU with MA Yusuf Ali, Chairman, Lulu Group, Headquartered in UAE, Lulu Group is operated by MA Yusuff Ali who hails from Thrissur, Kerala, and launched the business in the year 2000.

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The multinational conglomerate operates across Asia and also has a retail estate and hospitality businesses.

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31 May 2022, Mumbai:

AchintSetia, Head-Marketing and Social Commerce, Myntra has quit from his position in the company. He has nearly 17 years of experience.

As per a Brand Equity Report, having joined Myntra in August 2018, Setia was responsible for brand marketing, performance marketing, loyalty business (Insider) and research.

RELEVANT NEWS Myntra: 'EORS' to kickoff from June 11

He also looked at content and creator led commerce business on Myntra platform and on social media.

Prior to Myntra, Setiawas engaged with Viacom18 media for nearly six . He was the senior vice president, digital ventures and head for VStEP (Viacom18 Startup Engagment Program).

ALSO READ Myntra launches 48-hour delivery with ‘M-Express’ 

He also built over-the-top video subscription business and advanced analytics capabilities for Viacom18 digital.

Setia has also worked with McKinsey & Company for five years and Microsoft for three years respectively.

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24 May 2022, Mumbai:

American casual wear retailer American Eagle plans to add another 50 stores in India over the next three years.

Present in India through Aditya Birla Fashion and Retail Ltd., (ABFRL), the parent company of the brand entered into a multi-store deal with ABFRL in August 2017.

ALSO READ American Eagle, India soars Hi with 1st Franchisee Store

The company opened the brand’s first high street store in Jaipur. It plans to expand its retail footprint across India, says AshishMukul, Brand Head, American Eagle India.

An iconic global jeans brand, American Eaglehas stores across NCR, Hyderabad, Pune, Chandigarh, Chennai, Mumbai, Bengaluru, and Kolkata. The global specialty retailer offers clothing, accessories, and personal care products under its American Eagle Outfitters and Aerie brands.

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The company operates over 1,000 stores in the US, Canada, Mexico, China, and Hong Kong, and ships to 82 countries worldwide. American Eagle Outfitters and Aerie merchandise are also available at more than 190 international locations operated by licensees in 24 countries.

ABFRL, on the other hand, operates brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England in India. It has long-term exclusive partnerships with brands such as Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle and Reebok.

The company has a network of 3,468 stores and approximately 28,585 multi-brand outlets.

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25 May 2022, Mumbai:

The current head of Marketing Communications and International Expansion at Colorbar, Shivani Goel has been appointed new Vice President-Marketing of Forever New.

ALSO READ Forever New unveils new sustainability campaign

The new role requires Goel to spearhead brand communications across all channels, brand strategy, retail marketing, and public relations with a focus on excellence in customer relationship management (CRM), e-commerce dominance, influencer management, digital marketing, and the brand ambassador program.

With over 18 years of experience in brand management, communication, and PR, Goel has led brand campaigns, designed, and implemented curated concepts for brand launches, led the influencer marketing program, and partnered for brand expansion in international markets.

RELEVANT NEWS Shivani Goel joins Forever New as VP-Marketing

She has also led the marketing initiatives of organizations such as Major Brands India, where she led marketing for a group of brands such as Mango, Aldo, La Senza, Nine West, among others, Koovs.com, etc.

Known for effortlessly wearable and timeless collections, Forever New celebrates modern femininity by making women feel beautiful in every moment.

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