22 June 2022, Mumbai:

Global retailer H&M has launched a new program where all products made by the H&M Group in India including shirts, blouses, skirts, etc will have buttons crafted from post-consumer recycled plastic collected by waste pickers in Bengaluru. A part of H&M Foundation’s four-year initiative, ‘Saamuhika Shakti’ the program is being executed in partnership with social enterprises like Hasiru Dala Innovations and WaterAid India, etc. According to Maria Bystedt, Strategy Lead, H&M Foundation, the Saamuhika Shakti has benefitted 20,000 waste pickers and 2.6 million people from the general population of Bengaluru.

Shekar Prabhakar, Co-founder & CEO, Hasiru Dala Innovations says, the buttons are traceable down to the source of PET waste, names of the workers, social security, salaries and working conditions at the collection center. The program will ensure fair price to waste pickers, immediate payment through bank transfers and assured offtake. In the long term, it will integrate waste pickers and informal waste workers in the circular economy supply chain by providing them with an access to end-user markets.

17 June 2022, Mumbai:

A wide selection of children’s clothing and accessories, etc will be displayed at the business-to-customer shopping event Kidszone Fair that will be organized from July 23-24, 2022 at Thakur Banquet in Kandivali, Mumbai.

As per a Fashion Network report, the upcoming event will feature product categories including clothing, footwear, jewelry, home décor, arts and crafts goods, food, toys, and educative tools for children, etc. It event aims to promote local children’s themed brands to Mumbai’s shoppers.

The fair is themed as a ‘Rakhi Edit’ ahead of the upcoming RakshaBandhan festival which falls on August 11 this year. The event will feature clothing and accessories for the festival as well as interactive elements to create a festive atmosphere.

24 June 2022, Mumbai:

Online Indian fashion shopping store-Fabricoz is expanding its business other European countries and Canada.

Founded by Shazia Parveen, an Indian living abroad for over two decades, Fabricoz aims to sell great selection of original and designer Indian dresses which are otherwise unavailable, especially in the US and Australia. Fabricoz also offers custom stitching on all Indian dresses to ensure they fit perfectly to each body type.

This was achieved through the use of an online measurement form that allows customers to provide their body measurements and request any style changes compared to model photos provided online. The brand has online shopping stores in two countries named Fabricoz USA and Fabricoz Australia.

The brand ensures clients get an easy-to-use online shopping platform and have a safe experience while shopping online.

Taking clients' feedback on improving the customer service Fabricoz provided a seamless online shopping experience. Fabricoz’s presence on social media has also helped it gain access to a diverse crowd through platforms like Instagram, Facebook, Twitter, YouTube, etc.

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21 June 2022, Mumbai:

The recently concluded End of Reason Sale (EORS) by Myntra served about five million customers who ordered roughly 21 million products in a span of six days. As per the company’s estimate, the event served one million first-time users. The event sold most number of women’s western wear, men’s casual wear, sportswear, and beauty and personal care items during its six days spanning July 11-16, 2022.

The highest sold products during the sale event were: T-shirts from Roadster Life & Co, shampoos from L’Oreal, hair color from Garnier, facewash from Ponds, earbuds from boat and Lakme’s eyeconic Kajal. The most-in demand brands during the sale event were US Polo Association, Puma, H&M, Mango, Levis, HRX, Wrogn, Maybelline, Roadster Life & Co, Highlander, Libas, L’Oréal India and Fire-Bolt.

The luxury beauty segment from Myntra Luxe witnessed high demand with brands like MAC, Dyson, Armani Beauty, GK Hair, Benefit Cosmetics, CK, Laneige dominating growth.

Myntra reportedly sold around 10 T-shirts, 14 lipsticks and 17 sarees per second and roughly 1,600 styles per minute during the sale event. A majority of its shoppers were women, as per the e-commerce company. The event witnessed maximum number of shoppers from Delhi, Bengaluru, Mumbai, Hyderabad and Pune. It also witnessed an increase from demand from shoppers from Tier II and III cities like Jaipur, Patna, Lucknow and Indore.

23 June 2022, Mumbai:

Amazon Retail India has launched a new collection centre in Gujarat’s Sabarkantha district. The centre will enable Amazon to empower the state’s farmers by directly sourcing them.

The collection centre will introduce fast payments and ensure fair and transparent pricing for farmers besides guiding them on new farming techniques. It will meet the demands of Delhi-NCR, Mumbai and Pune areas, says Rajesh Prasad, Category Leader, Amazon Retail.

Farmers will be able to leverage online marketplaces and become a part of the digital economy, adds Prasad. The centre will also enable them to procure best quality local produce and deliver it to customers. Amazon Fresh currently has seven collection centres across India including four in Maharashtra and one each in Haryana, Rajasthan and Himachal Pradesh.

The Prantij collection centre has a temperature-controlled supply chain infrastructure.

The technology enables Amazon Retail to inspect the quality of the fruits and vegetables.

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22 June 2022, Mumbai:

IKEA India’s first store in Bengaluru will feature over 7,000 affordable, sustainable and well-designed products from the brand.

Spread over 12.2 acre, the 460,000sq ft. store will also house one of the largest children’s play area ‘Småland’ along with a 1,000-seater restaurant and a bistro serving a mix of Swedish and Indian delicacies.

The store will serve as a one-stop destination for all home-furnishing requirements, says Anje Heim, Market Manager-Karnataka. It will offer a unique and affordable range to cater to the needs of entire family, he adds.

The large format store will be connected to the Nagasandra metro station for faster and comfortable commuting. It will offer services including remote planning, personal shopper, and click and connect.

IKEA started its e-commerce operations in Bengaluru, with a shopping website and an app in 2021. It has adopted an omnichannel approach to expand its operations in the country and will focus on more options for customers through both online and physical channels.

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15 June 2022, Mumbai:

Designer duo Falguni and Shane Peacock has collaborated with JW Marriott Mumbai Juhu to create customized uniforms for the hotel’s Guest Relations team.

Inspired by the intrinsic flow of the Indian saree, the new apparels feature an asymmetrical tunic over flared trousers, accentuated by a signature FSP patterned scarf.

The silhouettes created by the designer pay homage to one of India’s most iconic luxury destinations at Juhu in Mumbai, and yet stay true to its ethos of global appeal, Indian spirit, and comfort, say Falguni and Shane Peacock.

The custom-made apparels, with its contemporary form, have a unique fall that spells grace, and confidence and yet conforms to India’s traditional roots.