Clovia appoints marketing head

 19 January 2023, Mumbai

Nikhil Gulati has joined Clovia. He will head the brand marketing for Clovia with an aim to make the brand a household name in India and a leader within the category. He will be responsible for all the brand, social and content efforts across media to grow awareness, recall and consideration of the brand.

Under his leadership, Clovia aims at accelerating its efforts to engage with the audience through different mediums, establishing its marketing strategy and solidifying its position as the market leader in the direct-to-consumer sector. One of his aims is to further the brand's vision to normalize conversations around women's innerwear, a topic that has largely been a taboo till now, create richer and more engaging experiences that propel these conversations to the limelight and continue to engage with the customers in a way that reflects the ethos of Clovia.

Nikhil Gulati has had over ten years of experience in senior business and marketing roles. His areas of expertise include consumer marketing, consumer behavior, brand strategy, media planning, marketing communications, digital marketing and data analytics. He has also dabbled in entrepreneurship, successfully building a 360-degree advertising agency. He has anchored campaigns for marquee traditional brands across sectors like auto, FMCG and retail.

Clovia is a D2C fashion, lingerie and personal care brand.

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