13 January 2023, Mumbai
Anushka Sharma is brand ambassador for Myntra. She will promote the brand’s beauty category. Myntra has a range of 7,00,00 beauty and personal care styles from over 1,400 international, domestic and D2C brands.
Myntra is one of the leading fashion destinations of the country. The platform has also come up with tech innovations to provide its customers with a better shopping experience. These include a skin analyzer, product finder, beauty profile, and virtual try-on.
Myntra is facing orders for international brands from shoppers in Tier II cities and beyond. Nearly 40 per cent of the demand for international fashion labels is driven by shoppers in Tier II cities and beyond. The move also points to more recent aggression displayed by Indian retail houses in bringing global brands to the country to capitalize on the growing demand for branded apparel. Greater variety helps draw in more shoppers and capture consumers across price points.
For instance, Myntra onboarded American retailer Macy’s by listing its private labels in the run-up to the festive season sales earlier this year. More recently, UK’s Boohoo marked its foray into the Indian market with Myntra and will sell brands such as Boohoo, Dorothy Perkins and Nasty Gal across categories like dresses, tops, bottoms, and footwear.
