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01 March 2022, Mumbai:
Background
The biggest pandemic tailwind has been increased sensatisation and social discourse in the manner of conversations around sustainability, mindful consumption & minimalism.
This most certainly kicked in consumer behavioral consumption change inducing to people trying rental as a service for the as first time in the realms of fashion and resultant CAC (Customer Acquisition Cost) decreased as experienced by most of the startup’s across categories.
Apart from that, the financial restraint faced by the public during the pandemic also played an important role in growing its business.
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About Company
Aanchal Saini is the CEO of Flyrobe. It is arguably India's first & largest fashion rental company.
Flyrobe is a company that breathes fashion, eats technology, drinks logistics, and makes a living by matching people with their next fashion dates.
We are a virtual extension of peoples' wardrobes with access on the fly.
We're embracing a new belief where experiencing the desired product is more valuable than owning it.
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BGMEA Vice President Miran Ali and Directors Asif Ashraf, Tanvir Ahmed and Abdullah Hil Rakib were also present on the occasion.
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