01 March 2022, Mumbai:
Flipkart Group’s fashion-focused marketplace Myntra has collaborated with the Southeast Asian online fashion platform. Zalora to bring the latter’s private labels to India.
Zalora operates a multi-brand e-commerce platform and has a presence in markets such as Singapore, Malaysia, Hong Kong, Taiwan, the Philippines, and Indonesia.
In India, Myntra will offer a dedicated brand store for Zalora on Myntra-Mall. Zalora will list approximately 5,000 options on Myntra from its portfolio of in-house brands such as Origin, Zalora Basics, Active, among others.
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This will include basics, formal dresses, and tops for women apart from shirts and T-shirts for men. With this association, Myntra strengthens its commitment to bringing the best of global fashion for consumers in India.
The announcement marks the arrival of the first brand from the SEA region to be brought to consumers in India.
The partnership will help Zalora establish its footprint in the Indian fashion market, and build brand salience with the millions of fashion enthusiasts in the country.
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