Style Squad will strengthen Myntra’s influencer marketing: Achint Setia
02 March 2022, Mumbai:
Myntra’s new Style Squad will help strengthen its influencer marketing and social commerce footing, says Achint Setia, Head- Marketing and Social Commerce.
The Style Squad comprises content creators on the Myntra app. The style squad will be the ambassador of Myntra’s social commerce play, conversations on social media and will represent the platform in its entirety, adds Setia.
It is a mix of creators from different geographics, age groups and other demographics with varied expertise.
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The Style Squad will follow the combined model f on-demand content and Live commerce content. In the on-demand case, the influencers will ideate a set of formats and topics around which they want to build content.
There will be a monthly calendar on which Myntra will align these topics. While there will be many other influences on the platform, the share of voice that the Style Squad generates will increase.
Secondly, training and investment will help the style squad, improve the quality of content and the knowledge they impart on fashion and beauty. It will also provide more opportunities to consumers to talk one-on-one with members.
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