Meesho: Interestingly majority of New users from tier III cities
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10 January 2022, Mumbai:
Digital commerce platform Meesho on Thursday said 71 per cent of the new users coming to its platform were from tier III cities and beyond, including cities like Malkangiri, Baikunthpur, Munnar, and Mahua. Sharing trends seen during 2021 on its platform, Meesho said it had witnessed a 15x growth in direct-to-platform customers over the previous year.
"Meesho witnessed 15x growth in direct-to-platform customers over the previous year. In 2021, 71 per cent of all new users came from Tier 3+ regions like Malkangiri - Orissa, Baikunthpur - Chhattisgarh, Munnar - Kerala, Mankachar - Assam, Khalari - Jharkhand, Lalganj - Uttar Pradesh, and Mahua - Bihar," it said.
Meesho added that it now aims to reach 100 million monthly transacting users by December 2022 and increase its roster to over 50 million products.
Interestingly, people shopped the most on Wednesdays on the platform, driven by women shoppers. Men preferred Sundays. Also, 2 PM to 3 PM was the most preferred time to shop on Meesho throughout the week.
(The news article has not been edited by DFU Publications staff)
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