29 April 2022, Mumbai:
To appeal to new its new millennial consumers, the multi-brand e-commerce platform Once Upon A Trunk has rebranded itself as ‘Taggd.’
The new branding enables the marketplace aims to highlight its influencer-led commerce strategy.
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The business adopts digital celebrities and new-age influencers to connect consumers with brands.
The platform focuses on working with young direct-to-customer brands and Instagram boutiques to expand their customer bases.
It helps influencers to create content to promote brands on its platform to reach the most people possible.
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The business is also expanding into Tier II and III locations.
It currently delivers to over 22,000 pin codes across India.
Once Upon A Trunk, now Taggd was launched by Shivaani and Saanchi Jain in 2015 in New Delhi. It focused on selling affordable products and is known currently as the fastest-growing indigenous home-grown and D2C delivery e-retailer.
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