09 June 2022, Mumbai:
Purplle, Online beauty and personal care products retailer, has raised fresh funds from Paramark Ventures, others and has turned into a unicorn.
ALSO READ Purplle witnesses 70% growth in active users v/s Nykaa stands at 50%: Bobble AI report .
Existing investors Premji Invest, Blume Ventures, and Kedaara Capital also participated in the round. Its earlier investors include Goldman Sachs and Verlinvest.
RELEVANT NEWS Kedaara Capital invests $75 million in Purplle
Manish Taneja and Rahul Dash launched Purplle in 2012 with a dedicated e-commerce store.
The retailer runs its own brands which include Purplle, Good Vibes, and NY Bae and also retails a wide range of other Indian and international brands.
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Credits: ET Retail
