Zivame launches new brand campaign


25 August 2022, Mumbai

India’s No 1 intimate wear destination, Zivame.com has launched a new brand campaign comprising three films, each built on a strong consumer insight.

The first film highlights restrictions caused in one’s outwear choices by lack of variety in their lingerie and offers the simple solution of unearthing a wide range of variety on zivame.com with 50k+ styles and 100+ brands.

The second one highlights the discomfort of wearing the wrong bra size and how it can lead to missed opportunities. With the ZivameFitcode, one can find the right size and profile and get the perfect fit.

The third film showcases the embarrassment and judgment a woman faces while shopping for this category and highlights how zivame.com gives them a private, comfortable and discreet shopping experience.

Lavanya, COO, Zivame, avers, the campaign onveysZivame’s category expertise, but also gives the assurance of being a platform that understands women like a friend, meeting her unique needs.

Sachin Kamble, National Creative Director, Leo Burnett, adds, The campaign addresses the common problems that women face while shopping for their intimate wear and how Zivame simplifies and transforms this experience for consumers.”

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