15 October 2022, Mumbai:
Zivame had a threefold rise in sales during its Grand Lingerie Festival (GLF), which ran from September 6 to 11, 2022.GLF is the flagship omni-channel event the brand runs across its online and offline channels.
This year’s edition was bigger on every front, from 100 plus brands participating, big deals and discounts on bestsellers, exciting games, and coupons, and of course the largest variety of intimate wear for consumers to choose from.
The company witnessed a five times growth in traffic and a 120 percent increase in new customer acquisition. Zivame partnered with top influencers to engage with consumers and promote the event ahead of the upcoming festive season. The event was promoted across multiple channels, including a large-scale TV campaign, a print campaign, and digital channels.
The intimate wear retailer offers bras, shapewear, activewear, sleepwear, maternity wear, and personal care and will focus on retail expansion during the second half of the year.
Zivame, launched in 2011, runs 120 exclusive stores and is present in more than 4,000 partner stores, along with key e-commerce platforms and its own D2C website and application.
The marketplace model provides between 15 percent to 20 percent margins to the retailer in contrast with 50 to 60 percent margins coming from retailing private labels. The company plans to build a premier woman-centric brand across the country.
