Birla Cellulose: Ties-up for MMCF production with 'Renewcell'

02 April 2022, Mumbai:

BIRLA CELLULOSE COLLABORATES WITH RENEWCELL FOR MANMADE FIBERS PRODUCTION.

Grasim India’s unit, Birla Cellulose, has entered into a long-term commercial collaboration with Swedish textile-to-textile recycling innovator Renewcell, for the production of man-made cellulosic fibers.

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The collaboration aims at supplying high-quality Liva Reviva textile fibers made using Circulose, Renewcell's 100 percent recycled textile raw material, to global fashion brands and the textile industry in the coming years.

As per the agreement facilitated by Ekman Group, Birla Cellulose will use Circulose as one of the feedstocks in the production of man-made cellulosic fibers under the brand Liva Reviva.

In the pulp and fibre business of the Aditya Birla Group, Birla Cellulose is a leading Man-Made Cellulosic Fibres (MMCF) producer.

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The company operates 12 sites for pulp and fibre manufacturing that apply environmentally efficient closed-loop technologies including recycling materials and enhanced conservation of natural resources.

Grasim Industries is a leading global producer of viscose staple fibre (VSF) in India.

Through its subsidiaries, UltraTech Cement and Aditya Birla Capital, the company is also India's largest cement producer and a leading diversified financial services player.

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