25 October 2022, Mumbai:
Houmn has opened a store in Mumbai. The store has a spacious, bright interior and highlights Houmn’s printed textile throws, cushions, bed covers and sheets, and other home textiles. The store mixes natural wood shelves with white walls and an industrial-style ceiling to mirror its traditional meets modern aesthetic.
Houmn is a home textile and homeware brand. The brand’s products mix a traditional Indian aesthetic with items designed to fit in the modern home. Floral and geometric prints on fabrics add to a classic desi aesthetic and clean white background hues add a touch of contemporary simplicity. The new store is the brand’s second location in Mumbai.
Houmn also has stores in Bangalore and Gurugram as well as in New Delhi and Ahmedabad.
Home textile exporters have been facing a consistent decline in operating margins. Among the reasons for the decline in margins are the high and increasing raw material and logistic costs. The demand scenario has normalized and inflation is exerting pressure on consumer discretionary spending.
Slower-than-expected sales have resulted in higher-than-average inventory levels in recent months (June 2022 and July 2022).
Rising inflationary concerns, the resultant slowdown in consumer discretionary spending, uncertainty about the economic growth outlook, and cautious buying by retailers to manage inventories are affecting sales in key export markets.
